Northbridge Corporate Website
A modern WordPress website for Northbridge Consulting designed to establish credibility, generate qualified leads, and showcase thought leadership in management consulting.
Client
Northbridge Consulting
Role
Full Stack
Timeline
6 weeks
Team
2 developers, 1 designer
Overview
Northbridge Consulting was operating with an outdated website that failed to reflect their expertise. They needed a modern, conversion-focused site to attract enterprise clients and generate qualified leads for their consulting services.
Process
We conducted stakeholder interviews to understand their target audience, performed competitive analysis, designed a modern website with clear CTAs, and implemented SEO best practices. The site was built with Elementor for easy maintenance and WordPress for scalability.
Key Features
Challenges & Solutions
Rebuilt with lightweight theme, CDN integration, image optimization, and caching strategies. Achieved 1.2s load time.
Implemented conditional forms asking qualifying questions upfront, improving lead quality by 65%.
Restructured site with clear navigation, improved categorization, and added internal linking strategy.
Built custom Elementor templates allowing non-technical staff to manage content independently.
Results
Page Load Time
73% reduction
Organic Search Traffic
6 months post-launch
Qualified Leads
year-over-year
Form Conversion Rate
improvement
Top Rankings
#1 high-intent
Lighthouse Score
performance
Goals
- •Improve brand credibility and online presence
- •Generate 50+ qualified leads per month
- •Establish SEO authority in consulting niche
- •Enable internal content management
Tech Stack
- •WordPress
- •PHP
- •MySQL
- •Elementor
- •Yoast SEO
Target Users
- •Enterprise decision makers
- •Mid-market CFOs
- •Operations directors
Key Learnings
- •Lead quality matters more than quantity—qualification at form entry is crucial
- •Page speed directly correlates with conversion rates
- •B2B sites need extensive case studies and proof points
- •Content management flexibility keeps sites fresh longer
Future Plans
- •Implement marketing automation for lead nurturing
- •Add webinar platform integration
- •Build knowledge base for self-service support
- •Integrate CRM for better lead tracking