Northbridge Corporate Website
A modern WordPress website for Northbridge Consulting designed to establish credibility, generate qualified leads, and showcase thought leadership in management consulting.
- Client
- Northbridge Consulting
- Industry
- Consulting
- Type
- WordPress Website
- Year
- 2024
- Our role
- Full Stack
- Timeline
- 6 weeks
- Team
- 2 developers, 1 designer
Overview
Northbridge Consulting was operating with an outdated website that failed to reflect their expertise.
Process.
- We conducted stakeholder interviews to understand their target audience, performed competitive analysis, designed a modern website with clear CTAs, and implemented SEO best practices.
- The site was built with Elementor for easy maintenance and WordPress for scalability.
What we built.
- featCustom WordPress theme with brand guidelines
- featMulti-step lead capture forms with conditional logic
- featBlog platform with author bios and case study integration
- featSEO-optimized service pages and resource library
- featPerformance-optimized images and lazy loading
- featMobile-responsive design
Hard parts.
fixSlow legacy site affecting rankings
Rebuilt with lightweight theme, CDN integration, image optimization, and caching strategies. Achieved 1.2s load time.
fixLow lead quality and conversion
Implemented conditional forms asking qualifying questions upfront, improving lead quality by 65%.
fixContent scattered across multiple pages
Restructured site with clear navigation, improved categorization, and added internal linking strategy.
fixLimited content management capabilities
Built custom Elementor templates allowing non-technical staff to manage content independently.
Built with
WordPress PHP MySQL Elementor Yoast SEO
Building something like this?
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